How to Become a Freelance SEO Expert: A Beginner’s Guide to Success
This guide will help you develop your Freelance SEO career, whether you are interested in part-time or full-time possibilities and regardless of your experience level (even if you’ve had none before).
What is SEO?
SEO is short for Search Engine Optimization. It is the process of improving a website so that it ranks higher in a search engine Results Page (SERP) when individuals search for certain keywords. For example, if an individual searches “best shoes for walking”, SEO process helps the websites that sell shoes appear on the first page of Google.
The more a website appears on the first page, the more traffic it receives. That is why companies are willing to let SEO experts help them achieve better rankings.
What are the 4 Types of SEO?
On Page SEO
- On-page SEO deals with increasing the quality of your website content and design to yield better results in search engine rankings.”
- On-page SEO involves optimizing headings, images, URLs, and content with appropriate and relevant keywords.
- It also entails ensuring a reader-friendly structure and helpful information for visitors.
Off Page SEO
Off-page SEO focuses on building links to a website to improve the website’s reputation and authority (also called “backlinks.”) In general, websites that are trustworthy and reputable in the space”You are also building trust and credibility in the eyes of your audience.”
Technical SEO
- Technical SEO is about how the site is constructed. It includes page speed, mobile-friendliness, and security (HTTPS).
- Technical SEO makes it easy for search engines to crawl and index a site to link back or send customers.
Local SEO
Local SEO focuses on optimizations for businesses that depend on local customers finding them on the web. Local SEO includes optimizations for location-based keywords, local online listings (Google My Business), and local reviews.
Step-by-Step Guide to Starting Your Freelance SEO Expert Career
1. Learn the Fundamentals of SEO
Before you can begin providing the service to clients, you need to understand how SEO works. Utilize free education sources such as:
- Google’s SEO Starter Guide
- Moz Beginner’s Guide to SEO
- YouTube SEO videos
2. Learn Basic On-Page and Off-Page SEO
- Use keywords naturally within the content.
- Include well-defined titles and meta descriptions.
- Incorporate headings (H1, H2) within your content.
- “By adding meaningful alt text and optimizing your file size, you can improve your images.”
- Some examples of Off-Page SEO:
- Write guest blogs on other websites.
- Share your content on social media sites.
- Get listed in online directories.
- Fill your website with backlinks from many websites that belong to your niche.
3. Start Implementing on Your Own Projects
The most efficient way to become proficient at SEO is through practical application. Create your own blog or website where you can try out the techniques of SEO and begin working with real-time experience to display in your portfolio.
- You can rely on tools such as:
- Google Search Console
- Google Analytics
- Ubersuggest
- Screaming Frog (basic version)
4. Create Your Portfolio
Clients want to see proof of results before they consider hiring you. If you have applied SEO to your own site or helped a friend’s business, add those results to your portfolio. Include:
- Before and after ranking positions
- Increase in organic web traffic
- Backlinks that you created
- Even having 1-2 small projects can help you land your first freelance project.
5. Offer Related Services Like Freelance Content Writing
While you develop yourself in your freelance SEO career, you should look into services that fall under the umbrella of SEO-related topics. One skill that falls under this category is freelance content writing. Many clients are looking for an SEO professional that can not only optimize their website, but also create high-quality and SEO-friendly content. If you enjoy writing at all, this could be a great way to add more services to your offe
ring and earn more.
Freelance Content Writing includes writing blog posts, web pages, product descriptions etc. Content and SEO are interdependent; strong content creates a higher ranking in the SERPs. “If you add this skill to the services you provide as a freelancer, you may have a distinct advantage over your competition.
6. Create Your Freelancer Profile
- Upwork
- Fiverr
- Freelancer
Make sure to clearly state your services, such as on-page SEO, off-page SEO, local SEO and keyword research, so that you attract the right clients. In your profile, use words like SEO for small businesses and freelance SEO Expert.
7. Be A Lifelong Learner and Be Aware
There is a big difference in how to do SEO today versus 5 years ago due to algorithm changes by search engines like Google. Follow trusted SEO blogs on a regular basis. Find reliable SEO Youtube channels. Join SEO communities on Reddit, Facebook, or Discord to ask questions and learn from others.
Conclusion | Freelance blog
You can start a career in Freelance Content Writing and SEO without experience. Get started by learning the basics, practicing, and putting together a simple portfolio. Focus on on-page and off-page SEO first, as these are the services clients request most!
When you know the four primary types of SEO, you’ll have the knowledge to get started. With some time, patience, and practice, you can develop your skills, have international clients, and earn a decent wage as a Freelance SEO Expert.
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